The Benefits Of Classifieds In India

There are as many as 18.75 Lakh registered businesses in India. With companies and firms extending its hospitalities towards every single domain, it is no doubt why India is the major source of investment presently. Startup funding companies such as Seedfund, Gust, and Microventures, are investing heavily on unique and contemporary business ideas that potentialize the future.

The bad news, however, is that 33% of the companies (including start-ups) cease in a year, on an average. From a recent report by the Corporate Affairs Ministry in July 2018, it was observed that out of 17.79 Lakh registered companies, 30.52% companies were closed, 0.078% were dormant and inactive, 2.18% were struck off and 0.34% companies were under liquidation.

The report demonstrated the intensity of competition and appeal that companies were insisting on, to stand out from the crowd. And with the provided statistics, it is very important for companies irrespective of the scale of application, to spread awareness and grow their business in the best manner possible.

Marketing and advertising is an initial important component of the sales process. It determines the soundness and solidity of the company’s brand to act potentially in the near time. However, what several small scale businesses tend to ignore is the influence of marketing that gets applied at various levels of its function. MaA helps to spread awareness across the board and results in better sales and customer interaction altogether.

The reason for expounding the above introduction was to justify why classifieds act as a boon when it comes to growing and flourishing businesses at the embryonic level of development and even after it.

Initially, classifieds only referred to small advertisements placed in newspapers which were organized in categories. But, with the birth of digital media and socially able platforms, the definition of classifieds has completely changed. Today’s world inspires businesses and firms to grow through digital platforms and offline scaffolds. Be it social media, freelance advertising, guest posting or paid advertising, the modern classifieds scenario acts much in favour of the businesses that tend to grow with the dynamic time.

Here, we state about the benefits and principle guidelines that businesses can follow and grow potentially in the corporate skirmish with the help of classifieds.

Increased Awareness

Businesses which work in a primary domain, such as hotels, restaurants, pubs, travel as well as in domain sets that include all of the following get benefited with the help of the free classifieds site and commission based business model classifieds. Also, if the traffic and viewer base of the classified site or source is exceptional, there is more probability that your firm, brand or product will get noticed at the primary level. Some efficient and returning forms of placing classifieds are:

• Newspapers
• Hoardings
• Virtual advertisements
• Referral advertisements
• Placing classifieds on renowned websites

Increased Leads

Once the awareness referring your business is generated, curiosity steps in. What does the company do? Should I give it a try? Where does it extend its services to? Why is it so popular? Among numerous other questions that may arise from the public. And out of this curiosity, they will tend to contact or research about you, connecting to you through classifieds or through your own website (If you own one. You do right?). This results in an increase in leads and a higher probability for sales or a particular product or services.

Increased Sales

Higher the leads, higher are the sales. Though thousands of leads travel through the sales funnel to meet only a few sale closures, the ratio is much basically the same. And if the customer response is positive and clear, sales will redirect you to the awareness phase. The loop continues!

Customer Loyalty

Remember, if the services you offer are convincing and beneficiary for the customers in the long run, it will result in inclined customer preference towards your company, increasing customer loyalty. Meeting requirements, improving product/service quality, handing discounts are few of the several ways through which customer loyalty can be obtained.

Genuine Feedback and suggestions

Customers that turn back on classified sites consist of both new and existing users. Existing users stand in a much better position to review the business and its services. Feedbacks can be self-initiated or customer initiated. Business can ask for feedbacks, rating and suggestions in order to assess the areas the areas that receive higher attention and work on the areas that have a relatively lower response rate.

Everything said it is of no ambiguity how classifieds site helps businesses to grow at the primary as well as the potential levels of corporate contention. Small or large, businesses should place their information on renowned classified sites and place ads on diverse platforms to get the most of their hard work and time.

Want to grow your business? Not much people know about it? We’ll place an ad on our website and tell the world about it. Contact us at +91 9100715159 or send us a query at www.bookwow.in/contact

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About Bookwow: Bookwow is a free search services company with classifieds such as hostels, hotels, travel, pubs, and restaurants from all over India. One stop shop for all you've been asking.

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